What is Customer Relationship Management? A Beginner’s Guide
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Customer Relationship Management (CRM) is a crucial aspect of business management that revolves around managing and improving the relationship between a company and its customers. CRM is a set of tools, practices, and strategies that aim to enhance the customer experience, retain customers, and drive revenue growth. In this beginner’s guide, we will discuss what CRM is, its benefits, and how small businesses can implement CRM to improve their customer relationships. What is Customer Relationship Management (CRM)? CRM is a business approach that focuses on managing and analyzing customer interactions and data throughout the customer lifecycle to improve business relationships with customers, assist in customer retention, and drive sales growth. A customer relationship management system (CRM system) is a software tool that helps businesses manage customer interactions, automate sales, marketing, and customer service processes, and track customer interactions and data. Benefit